Books > Arts & Architecture > Music
|
Buy Now
As Heard on TV: Popular Music in Advertising (Paperback, New Ed)
Loot Price: R1,523
Discovery Miles 15 230
|
|
As Heard on TV: Popular Music in Advertising (Paperback, New Ed)
Series: Ashgate Popular and Folk Music Series
Expected to ship within 12 - 17 working days
|
The use of popular music in advertising represents one of the most
pervasive mergers of cultural and commercial objectives in the
modern age. Steady public response to popular music in television
commercials, ranging from the celebratory to the outraged,
highlights both unresolved tensions around such partnerships and
the need to unpack the complex issues behind everyday media
practice. Through an analysis of press coverage and interviews with
musicians, music supervisors, advertising creatives, and licensing
managers, As Heard on TV considers the industrial changes that have
provided a foundation for the increased use of popular music in
advertising, and explores the critical issues and debates
surrounding media alliances that blur cultural ambitions with
commercial goals. The practice of licensing popular music for
advertising revisits and continues a number of themes in cultural
and media studies, among them the connection between authorship and
ownership in popular music, the legitimization of advertising as
art, industrial transformations in radio and music, the role of
music in branding, and the restructuring of meaning that results
from commercial exploitation of popular music. As Heard on TV
addresses these topics by exploring cases involving artists from
the Beatles to the Shins and various dominant corporations of the
last half-century. As one example within a wider debate about the
role of commerce in the production of culture, the use of popular
music in advertising provides an entry point through which a range
of practices can be understood and interrogated. This book attends
to the relationship between popular culture and corporate power in
its complicated variation: at times mutually beneficial and
playfully suspicious of constructed boundaries, and at others
conceived in strain and symbolic of the triumph of
hypercommercialism.
General
Imprint: |
Ashgate Publishing Limited
|
Country of origin: |
United Kingdom |
Series: |
Ashgate Popular and Folk Music Series |
Release date: |
April 2010 |
First published: |
2009 |
Authors: |
Bethany Klein
|
Dimensions: |
234 x 156 x 12mm (L x W x T) |
Format: |
Paperback
|
Pages: |
178 |
Edition: |
New Ed |
ISBN-13: |
978-1-4094-0764-5 |
Categories: |
Books >
Arts & Architecture >
Music >
General
Books >
Music >
General
|
LSN: |
1-4094-0764-0 |
Barcode: |
9781409407645 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.