Selling Out - Culture, Commerce and Popular Music (Hardcover)

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

General

Imprint:	Bloomsbury Academic USA
Country of origin:	United States
Release date:	August 2020
Authors:	Bethany Klein
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover - Cloth over boards / With dust jacket
Pages:	200
ISBN-13:	978-1-5013-3930-1
Categories:	Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry Books > Music > Theory of music & musicology > General Promotions
LSN:	1-5013-3930-3
Barcode:	9781501339301

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