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A Profile of the Hospitality Industry (Paperback, 2nd Revised edition)
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A Profile of the Hospitality Industry (Paperback, 2nd Revised edition)
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The hospitality industry is a unique and diverse industry. This
book tells the history, organizational structure, and management
strategies of the hospitality industry. Traditionally an
entrepreneurial business, the hospitality industry today includes
organizations ranging from small independent cafes and inns to
large multinational corporations. The author highlights key hotel,
restaurant, and casino companies, and explains the concepts of
franchising, consortia, and management contracts. The book divulges
how the hospitality product is different from other industries:
part service and part product, produced and consumed
simultaneously, and the role of the customer as part of the service
process. The book explains how perishable inventory and labor
intensity affect hotels, restaurants, and casinos. The author also
reviews policies that promote or restrict tourism and travel, guest
and employee safety, labor regulations, food safety laws, and
requirements for accommodations for customers with disabilities.
This text explains key strategic management decisions of the
hospitality industry. The author projects how global expansion and
sustainability efforts are shaping the industry, but also warns of
the ongoing threats of pandemics and terrorism to travel.
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