Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > Poster art
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Stop Motion: Poster Collection 31 (Paperback)
Loot Price: R438
Discovery Miles 4 380
You Save: R246
(36%)
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Stop Motion: Poster Collection 31 (Paperback)
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List price R684
Loot Price R438
Discovery Miles 4 380
You Save R246 (36%)
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The medium of the poster is distinguished by displaying messages
combining images and text on a static, two-dimensional surface.
Designers have, however, always toyed with extending the plane by
adding a third dimension, whether spatial or temporal, in order to
fool the eye. Stop Motion examines the myriad creative approaches
to suggesting movement, recession into depth, dynamics, and rhythm.
Perspectival narrowing and plastically rendered motifs are among
the traditional stylistic means used in painterly and illustrative
posters. Borrowings from Op Art or psychedelic art perplex the eye.
In photographic posters, techniques such as blurring or time
exposure are used to cause an image to vibrate. But sophisticated
printing techniques can also broaden the possibilities of visual
expression. In contemporary posters, it is the strictly graphic
means of writing, abstract pictograms, or geometric forms that
stretch out nested spaces, through which the gaze wanders
restlessly. Stop Motion reveals that poster designers have in fact
traditionally sought to incorporate the aspect of movement.
Moreover, the works assembled in the publication show that-with the
exception of the current animated poster trend-the simulation of
movement and three dimensions is always the result of a conscious
design decision motivated by the respective content.
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