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Genre, Gender and the Effects of Neoliberalism - The New Millennium Hollywood Rom Com (Paperback)
Loot Price: R1,197
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Genre, Gender and the Effects of Neoliberalism - The New Millennium Hollywood Rom Com (Paperback)
Series: Popular Culture and World Politics
Expected to ship within 12 - 17 working days
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The romantic comedy has long been regarded as an inferior film
genre by critics and scholars alike, accused of maintaining a
strict narrative formula which is considered superficial and highly
predictable. However, the genre has resisted the negative scholarly
and critical comments and for the last three decades the steady
increase in the numbers of romantic comedies position the genre
among the most popular ones in the globally dominant Hollywood film
industry. The enduring power of the new millennium romantic comedy,
proves that therein lies something deeper and worth investigating.
This new work draws together a discussion of the full range of
romantic comedies in the new millennium, exploring the cycles of
films that tackle areas including teen romance, the new career
woman, women as action heroes, motherhood and pregnancy and the
mature millennium woman. The work evaluates the structure of these
different types of films and examines in detail the ways in which
they choose to frame key contemporary issues which influence how we
analyse global politics, including gender, class, race and society.
Providing a rich understanding of the complexities and potential of
the genre for understanding contemporary society, this work will be
of interest to students and scholars of cultural & film
studies, gender & politics and world politics in general.
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