Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Culture, Innovation and the Economy (Paperback)
Loot Price: R1,399
Discovery Miles 13 990
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Culture, Innovation and the Economy (Paperback)
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This is a handbook for the cultural entrepreneur, offering some of
the best examples on practice, franchises, research, innovation and
business opportunities in the cultural sector. The key theme is the
contribution and possibilities of the cultural economy as a
business, with a strong supporting subtext on innovative practice.
The book illustrates the theme by providing multiple practice-based
and empirical examples from an international panel of experts. Each
contribution provides an accessible and easily accessed bank of
knowledge on which existing practice can be grown and new projects
undertaken. It provides an eclectic mix of possibilities that
reinforce and underscore the full innovative and complex potential
of the cultural economy. Topics include a review of the global and
regional economic benefits of the cultural economy, evidence-based
analysis of the culture industries, and an outline of the top ten
cultural opportunities for business. This collection transcends the
space between theory and practice to combine culture and innovation
and understand their importance to a wider economy. This is
essential reading for researchers and practitioners interested in
entrepreneurship, non-profit management, art and visual culture,
and public finance.
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