There are two ages in the history of television: before HBO and
after HBO. Before the launch of Home Box Office in 1972, the
industry had changed little since the birth of broadcast network
television in the late 1940s. The arrival of the premium cable
channel began a revolution in the business and programming of TV.
For the generation that has grown up with the vast array of viewing
choices available today, it is almost inconceivable that our
ever-expanding media universe began with a few hours of
unimpressive programming on a single cable channel. This is the
story of HBO's reconfiguration of television and the company's
continual reinvention of itself in a competitive and dynamic
industry.
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