To what degree, Nichols asks, does ideology inform images in
films, advertising, and other media? Does the cinema or any other
sign system liberate ormanipulate us? How can we as spectators know
when the media are subtly perpetuatinga specific set of values? To
address these issues, the author draws from a varietyof approaches
-- Marxism, psycholanalysis, communication theory, semiotics,
structuralism, the psychology of perception. Working with two
interrelated theories-- ideology and image-systems, and ideology
and principles of textual criticism --Nichols shows how and why we
make emotional investments in sign sytsems with anideological
context.
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