Drawing on over a hundred years of research into innovation and an
in depth research study, the book brings to life the reality of
managing established firms to secure advantage through vigilant
innovation approaches in disrupting digital era markets. Exploring
how organizations manage new offering development focused
innovation across a portfolio of core, adjacent and breakthrough
environments, the focus is on the search and select phases of the
innovation process, and how established firms identify and validate
a range of opportunities. Companies face the paradox of how to
establish search and select processes for focal markets, while also
setting up routines to sense and respond to disruptive innovation
signals from adjacent and more peripheral markets. The book builds
on research into peripheral vision, and considers how organizations
manage the crucial early stages of a vigilant innovation process.
The research project at the heart of the book focused on 10 case
companies in the publishing sector. The new frameworks developed by
the author were informed by over 60 interviews, the innovation
literature and the author's experience as a researcher, consultant
and practitioner.
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