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Books > Business & Economics > Business & management > Management & management techniques > Project management

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The Lean Product Lifecycle - A Playbook For Making Products People Want (Paperback) Loot Price: R279
Discovery Miles 2 790
You Save: R51 (15%)
The Lean Product Lifecycle - A Playbook For Making Products People Want (Paperback): Tendayi Viki, Craig Strong, Sonja...

The Lean Product Lifecycle - A Playbook For Making Products People Want (Paperback)

Tendayi Viki, Craig Strong, Sonja Kresojevic

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List price R330 Loot Price R279 Discovery Miles 2 790 You Save R51 (15%)

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The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you’ll be able to:

- Take a new product from idea to scale within a market.

- Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.

- Use the right tools and methods for validating new products ideas and business models.

- Understand how to manage mature products and retire old products using lean innovation principles.

Discover how lessons from lean start-ups can transform your business.

General

Imprint: Pearson Business
Country of origin: United Kingdom
Release date: October 2016
Authors: Tendayi Viki • Craig Strong • Sonja Kresojevic
Dimensions: 234 x 186 x 15mm (L x W x T)
Format: Paperback
Pages: 264
ISBN-13: 978-1-292-18641-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN: 1-292-18641-0
Barcode: 9781292186412

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