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Das Neue in ?onomie und Management - Grundlagen, Methoden, Beispiele (German, Paperback, 2008 ed.)
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Das Neue in ?onomie und Management - Grundlagen, Methoden, Beispiele (German, Paperback, 2008 ed.)
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Die Beitrage beschreiben den UEbergang von der oekonomischen
Theorie, das Neue zu denken, bis hin zur gezielten Umsetzung in
Methode und Praxis. Das Spektrum reicht von epistemologischen
Skizzen uber Entscheidungstheorie, Wettbewerbstheorie, Trend- und
Issuemanagement uber Szenariotechnik, Kreativitatstechniken und
Innovationsprozesse bis zur strategischen Implemementierung.
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