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SME's and European Integration - Internationalisation Strategies (Paperback)
Loot Price: R1,507
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SME's and European Integration - Internationalisation Strategies (Paperback)
Series: Routledge Studies in the European Economy
Expected to ship within 12 - 17 working days
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In easily accessible language, this book analyses the impact of
Economic and Monetary Union on Small and Medium sized enterprises
(SMEs) in Europe. This overarching and widely researched study
explains in a jargon-free manner the mechanisms of EMU and it's
likely effect on SMEs. The book then goes on to explain and examine
the results of seven case studies in Germany and France. Answers to
many questions that have arisen over the years regarding SMEs and
European integration can be found in the pages of this study. In a
remarkably well-written and researched book, Birgit Hegge has
succeeded in bringing together two interesting areas of research in
an original and insightful manner. This book will be incredibly
useful as a background reference for international economics and
business students at an advanced level. The evidence and
conclusions of this book will also, no doubt, make extremely
interesting reading for European Policy makers along with those
involved in European business.
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