Repeat travel demonstrates great potentials in terms of its size
and economic contribution. However, the repeat travel market has
been understudied. Theoretically, this study was built upon the
theories of consumer decision processes and the
purchase-consumption feedback loop model. It was found that
travelers' decision processes do not cease once the trip in a
destination is completed, instead their experiences with the
destination will have an impact on their decisions on future
visitation and the post-evaluation of the destination mediates
between their present visit experiences and their revisits
intentions. The structure of destination involvement was applied to
explain the complicated process of travel experience as a
relationship between a traveler and a destination. The causal
relationship of destination involvement and repeat visit intentions
was assessed via the mediation of satisfaction in the context of
long-haul pleasure travel. The results of this study should be of
interest to researchers engaging in involvement studies and
investigation of travelers' decision processes and to practitioners
who want to know more about the repeat travel market.
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