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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
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All about Them - Grow Your Business by Focusing on Others (Hardcover)
Loot Price: R596
Discovery Miles 5 960
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All about Them - Grow Your Business by Focusing on Others (Hardcover)
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Loot Price R596
Discovery Miles 5 960
Expected to ship within 12 - 17 working days
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The best companies and most successful salespeople live by a
three-word mantra-"all about them"-because when they relentlessly
focus their brand on their customers instead of themselves, their
businesses flourish. All about Them shows readers how to use this
simple but extremely powerful influencing technique. Bruce Turkel,
who has advised some of the world's greatest companies, including
American Express and Bacardi, lays the groundwork by relating his
personal journey of discovery to the "All about Them" principle. He
goes on to explore our technology-driven, hyper- connected culture
the power of storytelling (and story- selling ) brand authenticity
and transparency and more.
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