The philosophy at the heart of Bob de Wit's landmark text Strategy
is that an understanding of the topic can only be gained by
exposure to the many opposite perspectives in the field.
Recognizing that there is no simple answer to the question of 'what
is strategy', the author navigates readers through contrasting
viewpoint readings to encourage discussion and debate, and
illustrative cases to acknowledge the importance of strategy in the
world of business. Placing the student at the centre of the
strategy debates encourages the qualities of creativity,
flexibility, independence and analytical depth that are needed to
become a strategic thinker.
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