Examine cultural tourism issues from both sides of the
industry!Unique in concept and content, Cultural Tourism: The
Partnership Between Tourism and Cultural Heritage Management
examines the relationship between the sectors that represent
opposite sides of the cultural tourism coin. While tourism
professionals assess cultural assets for their profit potential,
cultural heritage professionals judge the same assets for their
intrinsic value. Sustainable cultural tourism can only occur when
the two sides form a true partnership based on understanding and
appreciation of each other's merits. The authors--one, a tourism
specialist, the other, a cultural heritage management
expert--present a model for a working partnership with mutual
benefits, integrating management theory and practice from both
disciplines.Cultural Tourism is the first book to combine the
different perspectives of tourism management and cultural heritage
management. It examines the role of tangible (physical evidence of
culture) and intangible (continuing cultural practices, knowledge,
and living experiences) heritage, describes the differences between
cultural tourism products and cultural heritage assets, and
develops a number of conceptual models, including a classification
system for cultural tourists, indicators of tourism potential at
cultural and heritage assets, and assessment criteria for cultural
and heritage assets with tourism potential. Cultural Tourism
examines the five main constituent elements involved in cultural
tourism: cultural and heritage assets in tourism sites such as the
Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in
San Francisco. tourism--what it is, how it works, and what makes it
a success five different types of cultural tourists consumption of
products, value adding, and commodification integrating the first
four elements to satisfy the tourist, meet the needs of the tourism
industry, and conserve the intrinsic value of the asset Though
tourism and cultural heritage management professionals have mutual
interests in the management, conservation, and presentation of
cultural and heritage assets, the two sectors operate on parallel
planes, maintaining an uneasy partnership with surprisingly little
dialogue. Cultural Tourism provides professionals and students in
each field with a better understanding of their own roles in the
partnership, bridging the gap via sound planning, management, and
marketing to produce top-quality, long-lasting cultural tourism
products. Now translated into simplified Chinese.
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