It is a familiar experience. A congregation that had been
growing in numbers and spiritual vitality reaches a plateau and
then begins to decline. Most of the time, the plateau occurs long
before the church arrives at the optimum number of members it hoped
to attract. What has happened here? Why does growth slow down,
stop, and then decline? The real question to ask, says Bob
Whitesel, is why the church grew in the first place.
Most of the time young, growing churches make a series of
decisions based not upon careful planning and analysis, but rather
upon necessity and intuition. Thus these decisions are not planned
strategies, but strategies that often occur by accident, owing
their genesis to circumstance. These unplanned strategic decisions
are driven not by knowledge, but often simply by the church's
environment. When that growth slows, these same churches begin to
engage in more careful planning. The problem is that this planning
so often ignores the considerations and decisions that led to the
church's growth to begin with. The result is stagnation and
eventual decline.
In the plain, direct style that is his hallmark, Whitesel lays
out where churches go wrong in their planning for growth and how
they can correct themselves. He does so by looking at three related
phenomena: first, the factors that cause initial growth; second,
the erroneous decisions that lead to getting stuck on the plateau;
and finally, corrective steps that churches can take to regain
growth and vitality.
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