Do it yourself and succeed! More and more artists are taking
advantage of new technologies to try and build successful careers.
But in this expanding competitive marketplace, serious
do-it-yourself musicians need structured advice more than ever. In
Music Marketing for the DIY Musician, veteran musician and industry
insider Bobby Borg presents a strategic, step-by-step guide to
producing a fully customized, low-budget plan of attack for
marketing one's music. Presented in a conversational tone, this
indispensable guide reveals the complete marketing process using
the same fundamental concepts embraced by top innovative companies,
while always encouraging musicians to find their creative niche and
uphold their artistic vision. The objective is to help artists take
greater control of their own destinies while saving money and time
in attracting the full attention of top music industry
professionals. It's ultimately about making music that matters, and
music that gets heard! Updates include: *New interviews
highlighting current marketing strategies for the new music market
*Info on how to leverage digital marketing and streaming playlists
*Updated stories and examples of current music marketing principles
*Future forecasts and trends into music marketing *New and revised
services, tools, references, and contacts that can help musicians
further their careers *New marketing plan samples for bands/solo
artists and freelance musicians and songwriters
General
Imprint: |
Rowman & Littlefield Publishers
|
Country of origin: |
United States |
Series: |
Music Pro Guides |
Release date: |
2020 |
Authors: |
Bobby Borg
|
Dimensions: |
216 x 191 x 26mm (L x W x T) |
Format: |
Paperback
|
Pages: |
356 |
Edition: |
2nd Revised edition |
ISBN-13: |
978-1-5381-3320-0 |
Categories: |
Books >
Arts & Architecture >
Music >
General
Books >
Music >
General
|
LSN: |
1-5381-3320-2 |
Barcode: |
9781538133200 |
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