By closely examining four television programs--Falwell's "The
Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL
Club," and the telecasts of Jimmy Swaggart--this work considers the
attraction of televangelism for its conservative Christian
audience. It argues that televangelism, as ritual performance, both
legitimates the beliefs of viewers and at the same time adapts
other beliefs of its viewers to the broader culture.
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