Do you eat too much sugar? What proportion of your country are
immigrants? What does it cost to raise a child? How much tax do the
rich pay? Are we more ignorant than we used to be? Take a minute to
answer these questions. No matter how educated you are, this book
suggests you are likely to be very wrong indeed. Informed by
exclusive research across 40 countries, conducted by global polling
firm Ipsos, The Perils of Perception investigates why we don't know
basic facts about the world around us. Using the latest research
into the media and decision science, this book will transform the
way you engage with the world.
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