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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Absolute Essentials of Marketing Research (Hardcover) Loot Price: R1,661
Discovery Miles 16 610
Repayment Terms: R156 pm x 12*
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Absolute Essentials of Marketing Research (Hardcover): Bonita M Kolb

Absolute Essentials of Marketing Research (Hardcover)

Bonita M Kolb

Series: Absolute Essentials of Business and Economics

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Loot Price R1,661 Discovery Miles 16 610 | Repayment Terms: R156 pm x 12*

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- Homes in on the key areas of Marketing Research, making it perfect supplementary reading for any module on the subject. - Takes a step-by-step approach to the full Marketing Research process. - Pedagogical features include an essential summary, discussion questions for use as a teaching resource, and worksheets as supplementary resources for practical planning.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Absolute Essentials of Business and Economics
Release date: December 2021
First published: 2022
Authors: Bonita M Kolb
Dimensions: 216 x 138 x 13mm (L x W x T)
Format: Hardcover
Pages: 114
ISBN-13: 978-0-367-76033-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-367-76033-9
Barcode: 9780367760335

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