Opting out of Digital Media showcases the role of human agency and
cultural identity in the development and use of digital
technologies. Based on academic research, news and trade reports,
popular culture and 105 in-depth interviews, this book explores the
contemporary "opting out" trend. It focuses directly on people's
intentions and the many reasons why they engage with or reject
digital technologies. Author Bonnie Brennen illustrates the nuanced
thinking and numerous reasons why people choose to use some new
technologies and reject others. Some interviewees opt out of
digital technologies because of their ethical, political,
environmental, religious or cultural beliefs. Other people consider
new media superficial diversions that do not meet their
expectations, needs or interests while some citizens worry about
issues of privacy and security and reject digital technologies
because of their fears. Still other people construct their cultural
identities through the choices they make about their use of new
media. In many cases the use or nonuse of digital technologies
offers specific representations of how people assert their
independence, authority and agency over new media, while in some
cases the choices that people make about new technologies also
illustrate their class position or socioeconomic status. Opting Out
of Digital Media responds to the growing opting out trend,
addressing the developments in the unplugging phenomenon. It serves
as the ideal text for any reader interested in the role of digital
technologies in our lives and how it has become a part of a
mainstream movement.
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