Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Street Style - An Ethnography of Fashion Blogging (Hardcover)
Loot Price: R4,225
Discovery Miles 42 250
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Street Style - An Ethnography of Fashion Blogging (Hardcover)
Series: Dress, Body, Culture
Expected to ship within 12 - 17 working days
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Winner of the 2019 John Collier Jr Award Street style blogging has
experienced a meteoric rise in popularity over the last decade.
Amateur photographers, often with no formal training in fashion,
have become critical arbiters of taste and trends, influencing the
representations that appear in magazines and on runways, and
putting new cities on the fashion world map. This cutting-edge book
documents the evolution of street style photography, from the
fieldwork photos of early anthropology to the glamorized snapshots
that appear on blogs today, and explores the structural shifts in
the global fashion industry that street style has helped bring
about. Chronicling author and anthropologist Brent Luvaas'
experience over three years of blogging through vivid street
imagery and rich ethnographic detail, this book turns the lens of
street style photography back onto anthropology itself, arguing
that the phenomenon is a powerful mode of amateur ethnography.
Bloggers blur the distinction between professional and amateur,
insider and outsider, self and brand. This book documents that blur
from the ground level-from the streets of Philadelphia to the
sidewalks of New York Fashion Week. Street Style is an essential
read for students and scholars of fashion, anthropology, sociology,
media and cultural studies, and fans of street style photography
alike.
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