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Reading Media Theory - Thinkers, Approaches and Contexts (Hardcover, 2nd edition)
Loot Price: R4,213
Discovery Miles 42 130
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Reading Media Theory - Thinkers, Approaches and Contexts (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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What does the Frankfurt School have to say about the creative
industries? Does the spread of Google prove we now live in an
information society? How is Madonna an example of postmodernism?
How new is new media? Does the power of Facebook mean we're all
media makers now? This groundbreaking volume - part reader, part
textbook - helps you to engage thoroughly with some of the major
voices that have come to define the landscape of theory in media
studies, from the public sphere to postmodernism, from mass
communication theory to media effects, from production to reception
and beyond. But much more than this, by providing assistance and
questions directly alongside the readings, it crucially helps you
develop the skills necessary to become a critical, informed and
analytical reader. Each reading is supported on the facing page by
author annotations which provide comments, dissect the arguments,
explain key ideas and terminology, make references to other
relevant material, and pose questions that emerge from the text.
Key features: Opening chapters: 'What is theory?' and 'What is
reading?' bring alive the importance of both as key parts of media
scholarship Pre-reading: substantial Introductory sections set each
text and its author in context and show the relevance of the
reading to contemporary culture Post-reading: Reflection sections
summarise each reading's key points and suggests further areas to
explore and think about 4 types of annotations help you engage with
the reading - context, content, structure, and writing style ....
as well as questions to provoke further thought Split into 4
sections - Reading theory, Key thinkers and schools, Approaches and
Media Theory in context New to the second edition: New chapters on
New Media, and Audiences as Producers Reading Media Theory will
assist you in developing close-reading and analytic skills. It will
also increase your ability to outline key theories and debates,
assess different case studies critically, link theoretical
approaches to a particular historical context, and to structure and
present an argument. As such, it will be essential reading for
undergraduate and postgraduate students of media studies, cultural
studies, communication studies, the sociology of the media, popular
culture and other related subjects.
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