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Road to Redemption - The Liberal Party of Canada, 2006-2019 (Hardcover)
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Road to Redemption - The Liberal Party of Canada, 2006-2019 (Hardcover)
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Despite being described as the most successful political party in
any western democracy, the Liberal Party of Canada experienced its
worst electoral defeat in 2011. Reduced to third-party status, the
Liberal Party of Canada was seen by some experts as a spent force
doomed to disappear from the Canadian political scene. And yet,
just four years later, the party surged ahead once more, winning
one of the most decisive elections in Canadian history. Road to
Redemption offers a detailed exploration of this stunning reversal.
It begins by outlining weaknesses in the party's organization and
culture, weaknesses that existed long before the 2011 rout but were
ignored while the party continued to win elections. Finally brought
to light by the disastrous 2011 electoral campaign, these
weaknesses were then systematically tackled by party elites and
activists in a concerted effort to rebuild and restructure the
party. Their efforts culminated in the state-of-the-art campaigns
run by Justin Trudeau's Liberals in 2015 and 2019. Brooke Jeffrey
argues that the remarkable turnaround of 2015 confirms the Liberal
Party's exceptional ability to redefine itself and adapt to
changing circumstances, a singular strength and the principal
reason for the party's enduring appeal. Despite being reduced to a
minority government in 2019, Jeffrey concludes that the Liberal
Party and leader Justin Trudeau can take advantage of this second
chance to further strengthen and consolidate the party's position
for years to come.
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