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The Intangible Investor - Profiting from Intellectual Property: Companies' Most Elusive Assets (Paperback)
Loot Price: R331
Discovery Miles 3 310
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The Intangible Investor - Profiting from Intellectual Property: Companies' Most Elusive Assets (Paperback)
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Loot Price R331
Discovery Miles 3 310
Expected to ship within 10 - 15 working days
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The Intangible Investor takes a hard look at the ways businesses
generate return on inventions and ideas, and how they and others
profit. Bruce Berman's fifth book also reveals what are behind
patent "trolls" and who are the real bad actors gaming the IP
system. It goes to the heart of the innovation economy, and
provides businesses, investors and general audiences: (1) a basis
for understanding how IP can generate hidden value (2) a foundation
for what is meant by patent quality, and who, in fact, are the IP
systems' bad actors, and (3) a context to discern IP developments
of the recent past in the hope of providing a clearer vision of the
future. "One of the most remarkable things about this collection is
how these essays have weathered the test of time," says Gene Quinn,
editor of the popular IP Watchdog and a patent attorney in the
foreword to the book. "While the 64 essays in The Intangible
Investor stretch back to 2003, they are as relevant today as they
were when they were written, which is a testament to Berman's
forward thinking and understanding of the issues." Viewed
collectively the contributions in The Intangible Investor provide
entrepreneurs, investors, IP professionals, and the general public
useful intelligence about how the IP industry works, and a
historical context for what it means for the future. The book took
eleven years to produce and includes columns originally contributed
to IAM on a wide range of IP topics from patent transactions to
illegal file sharing, legislation, valuations and public IP
licensing companies (PIPCOs). The title is a play on unapparent
stakeholders who rely on intangible assets like patents that escape
the balance sheet. The Intangible Investor is also an allusion to
Benjamin Graham's The Intelligent Investor, which after 65 years is
still the definitive book on value investing. This book is intended
for anyone interested in business, new ideas or investing.
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