The Art of Short Form Content: From Concept to Color Correction is
an in-depth examination of the craft of creating short form filmic
content - a category which includes television commercials, music
videos, television promos, movie trailers, digital billboards,
corporate videos, and pretty much anything else with a running time
under five minutes. Though short form is an important part of the
film industry, it is typically overlooked in books on the art of
filmmaking. The Art of Short Form Content fills this industry void
by answering the type of questions that working short form content
creators deal with every day. As Cook explains, though short form
content is limited in duration, it is not limited in quality and
message. In this step-by-step, full-color guide you will find: *
Interviews with leading short form content creators * Details on
how to create everything from a corporate piece to a Super Bowl
spot * Strategies for how to quickly attract viewer attention to
your content * Extensive information on how to best utilize the
craft of film-making in an advertising context * A comprehensive
companion website that can be found at www.focalpress.com/cw/cook
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