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Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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The Business of New Process Diffusion - Management of the Early Float Glass Start-ups (Hardcover)
Loot Price: R1,749
Discovery Miles 17 490
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The Business of New Process Diffusion - Management of the Early Float Glass Start-ups (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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The Business of New Process Diffusion explores entrepreneurship,
innovation and process diffusion through the example of the
development of float glass. The significance of the glass industry
as a vehicle for studying innovation activities has been recognised
for some time. By using it as an example to draw out the key themes
of innovation and diffusion theory, this book uses its specific
industrial history to form an illuminating case study. Little has
been written in terms of the management of the early float glass
start-ups, resulting in a gap in the literature. This book seeks to
remedy this by recounting developments through the lens of one of
the leading glass technologists involved in the process at the
time, using historical and archival material, and artefacts from
the period. It illustrates the business origins of the process and
its invention, progressing to innovation, competition in the
market, first successful production, licensing and patents, and the
management of the start-ups leading to market leadership: all
significant to the study of technology, entrepreneurship and
innovation. This short-form volume provides a concise but rich
resource for researchers and students of the theory and practice of
innovation, new process diffusion and start-up management.
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