The Marketing of Technology Intensive Products and Services (Hardcover)

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

General

Imprint:	Iste Ltd And John Wiley & Sons Inc
Country of origin:	United Kingdom
Release date:	2009
First published:	February 2009
Authors:	C. Corsi
Dimensions:	239 x 158 x 19mm (L x W x T)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-84821-104-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
LSN:	1-84821-104-X
Barcode:	9781848211049

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