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Innovation, Commercialization, and Start-Ups in Life Sciences (Hardcover)
Loot Price: R2,608
Discovery Miles 26 080
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Innovation, Commercialization, and Start-Ups in Life Sciences (Hardcover)
Expected to ship within 12 - 17 working days
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Innovation is the translation of a new method, idea, or product
into reality and profit. It is a process of connected steps that
accumulates into your brand or reputation. However, there can be
many pitfalls and wrong turns on the road to realizing this goal.
Innovation, Commercialization, and Start-Ups in Life Sciences
details the methodologies necessary to create a successful life
sciences start-up from initiation to exit. You will gain an
appreciation for the necessary data, partnership, and skills to be
acquired and the constituencies that must be satisfied along the
way. The book examines how life sciences start-ups can create an
exit for their investors by recognizing that a liquidity event is
not consummated without due diligence. Due diligence is bigger than
validating accounting transactions. It ensures the company is
solving an important customer problem, demonstrating sales access,
and making sure that intellectual property is impervious to
competitive advancement. The due diligence process supports the
telling of a compelling story to customers, investors, regulators,
and acquirers. Written by an expert who has worked with more than
200 life sciences start-ups during the past decade, the book
discusses specific processes and investor milestones that must be
navigated to align customer, funder, and acquirer needs. It
examines these processes from the perspective of marketing value
through a focus on the needs of individual constituents-investors,
regulators, customers, and exit candidates. The book presents data
and analytical processes articulating the fundable milestones for
angel and venture capital. It gives you the tools needed to create
branding for public investors and more.
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