What determines where people shop? Why would shoppers visit one
shopping centre rather than another? Developers, backers, planners
and Government will wish to estimate the viability of proposed new
centres. Developers wish to plan, build and/or improve shopping
centres to maximize profitable retail sales and shopper
satisfaction. This book explores a range of perspectives from the
traditional to the latest thinking. These approaches are drawn
together with a summary of the hypotheses for which the author has
found support.
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