The Rest of The Edsel Affair is the second of two books that tells
the story, from a highly publicized beginning to a barely noticed
ending, of the Edsel automobile, introduced by Ford Motor Company
in 1957. The Edsel was unusual in that it introduced a vertical
front design with wide, horizontal tail lights. The engineers
designed brakes that could be tightened by reversing the car while
pumping the brake pedal (still a feature of cars today) and
shifting the transmission by pushing buttons on the steering wheel.
C Gayle Warnock, the Division's Public Relations Director and
responsible for the car's public introduction, told the first part
of this interesting story in The Edsel Affair published in 1980.
Now, he returns with the rest of the story, beginning with why and
when the car's abolishment was first recommended to the Company's
Executive Committee, and who made the suggestion. The author then
traces the beginning and the rapid growth of the three Edsel Clubs,
the popularity of the car as a "collectible" and the car's Golden
Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel
Affair is entertaining and reads like a personal letter from home.
Even if you don't have an Edsel, or ever heard of it, you will
enjoy the surprising details and enduring stories in this
historical tale.
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