The second edition of Consumer Culture brings this successful
introductory textbook right up-to-date for students who are
interested in the nature and role of consumption in modern
societies. It introduces the importance of new object-based studies
for consumer culture, as well as adding new chapters on branding
and the rise of ethical consumption. Drawing on a wide range of
studies, and using contemporary illustrations from the media and
popular culture, the author examines the rise of consumer culture
and the changing relations between the production and consumption
of cultural goods. She argues that consumer culture has become
increasingly stylized and now provides an important context for
everyday creativity. The author explores the way an individual s
position in social groups structured by class, gender, race and age
affects the nature of his or her participation in consumer culture.
She also argues that this has contributed to changes in the way in
which individuals belong to these social groups. The powerful role
consumption plays in our lives is thus revealed as consumer culture
is seen to provide new ways of creating social and political
identities.
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