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Books > Business & Economics > Business & management > Business strategy
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Tourism and Innovation (Paperback, 2nd edition)
Loot Price: R1,452
Discovery Miles 14 520
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Tourism and Innovation (Paperback, 2nd edition)
Series: Contemporary Geographies of Leisure, Tourism and Mobility
Expected to ship within 12 - 19 working days
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This ground-breaking volume on the relationships between tourism
and innovation provides an overview of relevant innovation theories
and related literatures on entrepreneurship, productivity, regional
development and competitiveness, and their significance to
contemporary tourism practices. Innovation is a key concept in
business and entrepreneurial studies and the broader social
sciences. Yet, despite its policy and academic importance,
historically little attention has been given to the role of
innovation in tourism and the corresponding contribution of
tourism-related human mobility to regional, firm, and product
innovation. This book emphasises that innovation in tourism is much
more than a series of technological innovations, as important as
they are, and instead needs to be understood in an economic,
social, and political context, with particular stress being placed
on the extent to which innovations are shaped by the framework of
governance and regulation, as well as by institutional factors and
activities of individual actors and entrepreneurs. It is structured
so as to introduce the reader to the overall significance of
innovation at various levels and the role that innovation plays in
firm and place competition. Supported with case studies throughout,
this book is essential reading for all tourism students.
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