This book is a collection of the best contemporary studies on
health and the media. It brings together perspectives from media
studies and medical sociology in order to illuminate the influence
that the mass media have on health beliefs and behaviour, and on
health care practices and policy-making.
The book comprises a series of contributions written by
specialists from around the world. These contributions examine the
production processes that shape the media's presentation of health,
the messages contained in media representations of health, and the
effects of media representations of health on audiences. They focus
particularly on previously neglected areas of research, such as the
role of the Internet, studies of production and reception, and the
reporting of health care policies. The book also points the way
forward for future development in this exciting new field.
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