Issues of power and control - the endless efforts of political
leaders to be understood as they would like - lie at the core of
this revealing new study. At a time when media saturate politics,
how - and how successfully - can prime ministers manage their
public communication? Sometimes they dominate media, like Tony
Blair in the late 1990s; at others they are victims, like John
Major before him.
After examining what the job of prime minister demands of its
holders in the way of public communication, and what resources are
available, the book goes on to trace the growth of the Downing
Street press office from inconspicuous beginnings to contentious
prominence. But many factors affecting a prime minister's public
image are not open to direct control: the book explores a
contrasting selection of these, including political rumours,
political places (the nature of a 'capital city'), political
cartoons (a range of which is reproduced in the book) and media
barons. The focus is on contemporary and there are frequent
international comparisons, especially with the USA.
General
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