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Product Roadmaps Relaunched - How to Set Direction while Embracing Uncertainty (Paperback)
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Product Roadmaps Relaunched - How to Set Direction while Embracing Uncertainty (Paperback)
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A good product roadmap is one of the most important and influential
documents an organization can develop, publish, and continuously
update. In fact, this one document can steer an entire organization
when it comes to delivering on company strategy. This practical
guide teaches you how to create an effective product roadmap, and
demonstrates how to use the roadmap to align stakeholders and
prioritize ideas and requests. With it, you'll learn to communicate
how your products will make your customers and organization
successful. Whether you're a product manager, product owner,
business analyst, program manager, project manager, scrum master,
lead developer, designer, development manager, entrepreneur, or
business owner, this book will show you how to: Articulate an
inspiring vision and goals for your product Prioritize ruthlessly
and scientifically Protect against pursuing seemingly good ideas
without evaluation and prioritization Ensure alignment with
stakeholders Inspire loyalty and over--delivery from your team Get
your sales team working with you instead of against you Bring a
user- and buyer--centric approach to planning and decision-making
Anticipate opportunities and stay ahead of the game Publish a
comprehensive roadmap without over-committing
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