This guidebook for advanced brainstorming combines the findings of
researchers, thought leaders, and creative professionals, all of
whom agree that big ideas are largely the result of committed work,
rather than inspired flashes of light. Thomas Edison's advice
proves right: "Genius is one percent inspiration, ninety-nine
percent perspiration." With this in mind, here are the
research-based, artist-approved, time-tested, step-by-step
processes-behavior patterns, techniques, and resources-belonging to
every artist's knowledge bank. Encouraging and empowering, this
creativity toolkit enables idea seekers to reliably find answers in
their brainstorm clouds. Finding big ideas isn't as easy as cutting
along the dotted lines. Thankfully, there are patterns and
exercises that lead to big ideas, with practice. Audiences
benefiting from this book include art directors, writers, recording
artists, entrepreneurs, city planners, university professors... Big
Idea Patterns is published by Ahstin, an independent publishing
house. Ahstin is a creative services studio specializing in
ideation (idea formulation, education, and creation). In simple
terms, Ahstin helps people to: (1) get their ideas out; and (2) do
something with them. Specific solutions include creativity coaching
programs with custom-tailored brainstorm sessions to support all
sorts of creative endeavors. For example, business managers can
navigate confidently through the fog of a campaign. Artists can
stretch their imaginations. Inventors can innovate by improvising,
collaborating, and refining ideas.
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