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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Logic(s) Revisited - Modelling the Interplay between Media Institutions, Media Technology and Societal Change (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R2,122
Discovery Miles 21 220
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Media Logic(s) Revisited - Modelling the Interplay between Media Institutions, Media Technology and Societal Change (Paperback, Softcover reprint of the original 1st ed. 2018)
Series: Transforming Communications - Studies in Cross-Media Research
Expected to ship within 10 - 15 working days
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This volume provides new approaches to the concept of media logics
- developed by Altheide and Snow - by drawing on theoretical and
empirical perspectives from international scientists working in the
field of communications, media, political science, and sociology.
In an increasingly digitized and globalized world, powerful media
structures and technologies influence our daily lives in many
respects. It is not only mass media but 'poly media channels' that
become more and more contextualized in everyday lives. Therefore,
it is necessary to revisit the theory of media logics, which
focuses on the strong intercorrelation of media technologies, media
institutions and media power. Media Logic(s) Revisited attends to
this by critically reflecting on the idea of media logic, a much
needed input in light of current developments and strong cultural
embedding of media in various social contexts.
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