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Introducing Multimodality (Paperback)
Loot Price: R1,132
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Introducing Multimodality (Paperback)
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This accessible introduction to multimodality illuminates the
potential of multimodal research for understanding the ways in
which people communicate. Readers will become familiar with the key
concepts and methods in various domains while learning how to
engage critically with the notion of multimodality. The book
challenges widely held assumptions about language and presents the
practical steps involved in setting up a multimodal study,
including: formulating research questions collecting research
materials assessing and developing methods of transcription
considering the ethical dimensions of multimodal research. A
self-study guide is also included, designed as an optional
stand-alone resource or as the basis for a short course. With a
wide range of examples, clear practical support and a glossary of
terms, Introducing Multimodality is an ideal reference for
undergraduate and postgraduate students in multimodality,
semiotics, applied linguistics and media and communication studies.
Online materials, including colour images and more links to
relevant resources, are available on the companion website at
www.routledge.com/cw/jewitt and the Routledge Language and
Communication Portal.
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