In a culture where beauty is currency, women's bodies are often
perceived as measures of value and worth. The search for visibility
and self-acceptance can be daunting, especially for those on the
cultural margins of "beauty."
BecomingWomen offers a thoughtful examination of the search for
identity in an image-oriented world. That search is told through
the experiences of a group of women who came of age in the wake of
second and third wave feminism, featuring voices from marginalized
and misrepresented groups.
Carla Rice pairs popular imagery with personal narratives to
expose the "culture of contradiction" where increases in individual
body acceptance have been matched by even more restrictive feminine
image ideals and norms. With insider insights from the Dove
Campaign for Real Beauty, Rice exposes the beauty industry's
colonization of women's bodies, and examines why "the beauty myth"
has yet to be resolved.
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