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Books > Business & Economics > Economics
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Competitive Drivers for Improving Future Business Performance (Hardcover)
Loot Price: R6,678
Discovery Miles 66 780
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Competitive Drivers for Improving Future Business Performance (Hardcover)
Expected to ship within 10 - 15 working days
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The globalized economy, dominated by the diffusion of innovation
and social, political, and economic changes, allows people and
knowledge to flow without knowing what lies ahead. As new economies
emerge and technologies impose significant changes, the
internationalization of markets and industries has made defining
its delimitation more difficult. Competitive Drivers for Improving
Future Business Performance is a conceptualized reference source
that discusses the use of digital skills to manage change in
volatile contexts and provides fundamental understanding of
competitive advantage to guarantee superior performances. To assure
this level of performance, a set of choices (drivers) must be
created ensuring operational efficiency, innovative products,
customer knowledge-base, and focused branding. Featuring research
on topics such as consumer experience, strategic leadership, and
flexible technologies, this book is ideally designed for managers,
executives, entrepreneurs, academicians, consulting professionals,
researchers, industry professionals, and students seeking coverage
on how to improve competitive performance in an era of uncertainty.
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