Sustainable Tourism: Business Development, Operations, and
Management lays out a road map to launching and building a business
in one of today's most exciting industries. It simplifies the
process and outlines real-life requirements while clearing the path
to new business success in the cultural, heritage, nature, and
adventure fields. Written by an eco-development pioneer, the book
offers guidance on developing and implementing a comprehensive
sustainable-business plan. From analyzing the market all the way
through hiring and training the right people, the text focuses on
the principles of both tourism and business. It prepares those
embarking on new careers to tackle the complexity of sustainability
issues by thinking like entrepreneurs and acting like business
owners. Students and professionals can rely on this text as both a
start-up and ongoing implementation reference that will stack the
odds of success in their favor. Sustainable Tourism provides an
overview of exciting developments in the sustainable-tourism
industry. It helps new entrepreneurs assess the viability of ideas
and products against sustainable criteria. Through sequential
chapters, it delivers step-by-step instructions for minimizing
environmental impact, establishing sustainability practices,
obtaining financing, and marketing to and reaching customers. The
standards-based text also examines how the United Nations World
Tourism Organization (UNWTO) Sustainability Guidelines shape
sustainable tourism, providing a global framework from which to
build the skills needed for success. Key features include the
following: * 13 online video case studies of sustainable tourism
destinations from around the world give students a global text from
which to build their own businesses and provide a model for how
sustainable tourism works. * An online workbook guides learners
through the completion of a business plan by the end of the term. *
An online image bank presents photos, figures, and tables from the
book that may be downloaded for use in presentations. * Forms and
worksheets from the book are available for download. * A
professional development workbook, "Creating a Tourism Career from
Scratch" (appendix B), is a reference for entrepreneurs starting or
advancing in their careers. Loaded with case studies, the book
illustrates what works and what doesn't when starting a sustainable
tourism business. It describes how to integrate sustainability
practices into daily operations, maximize the use of the web and
social media in marketing, and overcome challenges in sustainable
tourism. The text covers every important topic in a business
start-up, including financial forecasting and analysis, customer
service systems, hiring, training, and managing turnover.
Sustainable Tourism: Business Development, Operations and
Management is the starting point for all who want to develop an
eco-friendly product, integrate sustainability principles into
their businesses, and turn their dreams into a business reality.
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