U.S. Fresh Produce Markets - Marketing Channels, Trade Practices, and Retail Pricing Behavior (Paperback)

Retail consolidation, technological change in production and marketing, and growing consumer demand for produce have altered the traditional market relationships between producers, wholesalers, and retailers. Increasingly, produce suppliers are asked to provide additional marketing services and incentives in exchange for volume purchases and other commitments by buyers. This report synthesizes the results from a multiphase project that examined the dynamics of produce marketing, the produce shipper-retailer relationship, and how changes in the produce market affect the relative market influence of producers, retailers, and consumers.

General

Imprint:	Bibliogov
Country of origin:	United States
Release date:	July 2012
First published:	July 2012
Authors:	Carolyn Dimitri
Dimensions:	246 x 189 x 1mm (L x W x T)
Format:	Paperback - Trade
Pages:	26
ISBN-13:	978-1-249-21074-0
Categories:	Books > Social sciences > Politics & government > General
LSN:	1-249-21074-7
Barcode:	9781249210740

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!