The strategies that North American nonprofit theatre companies
employ to ensure pragmatic survival and artistic advancement prove
critical to their abilities to continue working. When the artists
in these companies utilize alternative approaches to creation, the
abstract quality of the resulting productions often exacerbates the
need for successful survival tactics, as performances may appeal to
a limited number of paying audience members. Theatre practitioners
who emphasize long term performer training and the lengthy
development of devised productions, such as companies building upon
the artistic tradition of Jerzy Grotowski, represent one extreme
sect of these marginalized artists. Relying on data gleaned from
North American Cultural Laboratory in New York and Number Eleven
Theatre in Toronto, two companies influenced by this artistic
tradition, this study employs a grounded-theory method of analysis
to examine the strategies marginalized nonprofit alternative
theatre companies use to negotiate the tension between economic
viability and artistic integrity.
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