In this 4-book set, author and broadcaster Carrie Marshall explains
key approaches to business and technical writing for business
success. In Business Writing for Technical People you’ll discover
how to give your communication skills an upgrade, exploring the
tips and tricks that will enable you to write effectively and
persuasively for any audience. You’ll discover how to optimise
your words for maximum impact, which terrible traps to avoid and
how to make your expertise and enthusiasm even more infectious.
Technical Writing for Business People shows you how to achieve
clear and precise technical writing. Whatever the content or
context, in this book you’ll discover the essential tools and
resources that you need to create technical writing that works for
everyone. Engaging with customers through social media is essential
for businesses in this day and age, but can be difficult to get
right and even big brands can get it wrong. Writing for Social
Media walks you through how to deliver maximum benefit for your
business through your social media writing. in Business Cases That
Get Results you’ll discover the do’s and don’ts of pitching
your ideas through a business case. You'll learn what the essential
components of a business case are, including what key questions you
should be answering, how to structure your business case, factors
to consider when thinking about benefits and risks, and how best to
tackle ROI.
General
Imprint: |
BCS, The Chartered Institute for IT
|
Country of origin: |
United Kingdom |
Release date: |
June 2020 |
First published: |
2018 |
Authors: |
Carrie Marshall
|
Dimensions: |
198 x 129mm (L x W) |
Format: |
Paperback
• Paperback
• Paperback
• Paperback
|
Pages: |
294 |
ISBN-13: |
978-1-78017-537-9 |
Categories: |
Books
|
LSN: |
1-78017-537-X |
Barcode: |
9781780175379 |
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