Many of us are being misled. Claiming to know dark secrets about
public officials, hidden causes of the current economic situation,
and nefarious plans and plots, those who spread rumors know
precisely what they are doing. And in the era of social media and
the Internet, they know a lot about how to manipulate the mechanics
of false rumors--social cascades, group polarization, and biased
assimilation. They also know that the presumed
correctives--publishing balanced information, issuing corrections,
and trusting the marketplace of ideas--do not always work. All of
us are vulnerable.
In "On Rumors," Cass Sunstein uses examples from the real world
and from behavioral studies to explain why certain rumors spread
like wildfire, what their consequences are, and what we can do to
avoid being misled. In a new afterword, he revisits his arguments
in light of his time working in the Obama administration.
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