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GWG - Piece by Piece (Paperback, No) Loot Price: R640
Discovery Miles 6 400
You Save: R88 (12%)
GWG - Piece by Piece (Paperback, No): Catherine C. Cole

GWG - Piece by Piece (Paperback, No)

Catherine C. Cole

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List price R728 Loot Price R640 Discovery Miles 6 400 | Repayment Terms: R60 pm x 12* You Save R88 (12%)

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Winner, Alberta Historical Resources Foundation Heritage Award, Canadian Museums Association Outstanding Achievement in Publications, and Redgees Legacy AwardShortlisted, Robert Kroetsch City of Edmonton Book PrizeRemember pearl-snap Western shirts, Scrubbies jeans, and denim jackets, George W. Groovy, Cowboy Kings, Red Straps? Take a trip down memory lane and relive the GWG story! Remember the slogans "Anything Goes," "They wear longer, because they're made stronger," and Wayne Gretzky's declaration that "I grew up in GWGs"? GWGs have been a cultural icon in Canada since the company's founding in 1911. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, whose products were staples for some generations and defined cool for others. This lavish book includes archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. Begun in Edmonton, GWG not only manufactured jeans, but also helped immigrant women support their families, becoming a model of management and labour working collaboratively. GWG eventually became the largest workwear manufacturing company in Canada, providing different styles of work and leisure clothing for men, women, and children, and for the military during both world wars. Although Levis acquired the company during the 1960s and '70s and closed the last factories in 2004, the GWG brand remains a part of pop culture. It is firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.

General

Imprint: Goose Lane Editions
Country of origin: Canada
Release date: March 2012
First published: March 2012
Authors: Catherine C. Cole
Dimensions: 228 x 228 x 14mm (L x W x T)
Format: Paperback
Pages: 214
Edition: No
ISBN-13: 978-0-86492-641-8
Categories: Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > History of specific institutions
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
Books > History > History of specific subjects > History of specific institutions
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LSN: 0-86492-641-3
Barcode: 9780864926418

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