Consumer Neuroscience: Theory and Application presents a clear
overview of the fundamentals of neuroscience and applies the
principles to understanding consumer behaviors. The initial
chapters introduce the topic to ensure that even those with a
limited knowledge of neuroscience will be able to grasp the more
advanced content. The book moves on to review methods, the field of
affective neuroscience, mechanisms and applications of neuroimaging
methods and fundamentals of visual neuroscience. Final sections
provide a collection of case studies that allow readers to analyze
actual results of different cases in which brain activity was used
to answer marketing and business questions.
General
| Imprint: |
Academic Press Inc
|
| Country of origin: |
United States |
| Release date: |
October 2023 |
| First published: |
2024 |
| Authors: |
Cathrine Jansson-Boyd
• Peter Bright
|
| Dimensions: |
229 x 151mm (L x W) |
| Pages: |
250 |
| ISBN-13: |
978-0-443-13581-1 |
| Categories: |
Books
|
| LSN: |
0-443-13581-9 |
| Barcode: |
9780443135811 |
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