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Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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Dieter Rams - Ten Principles for Good Design (Paperback)
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Dieter Rams - Ten Principles for Good Design (Paperback)
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For decades, anyone who cared about product design looked to the
Braun label when choosing their appliances, radios, and other
consumer items. Dieter Rams, the guiding force behind the Braun
look, breaks down his design principles and processes in this
elegant new paperback edition. Enumerating each of his ten
principles such as good design is innovative; good design is
aesthetic; good design is useful, etc., this book presents one
hundred items that embody these guidelines. Readers will find items
that are familiar such as the ubiquitous coffee grinder but also
those that are more unusual such as shelving systems and cigarette
lighters. A fascinating essay places Dieter Rams in the context of
modern design, from Bauhaus to Philip Johnson. Archival materials
include photos of Rams' design team and excerpts from his
publications and speeches.
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